About
Why this exists
The way SMEs build digital capability is broken. And I got tired of watching it happen.
I've spent 30 years building products, fixing operations and delivering real systems across aviation, finance, healthcare and digital operations. I've seen what works. I've seen what fails. And the pattern is always the same.
Most transformation failures are not technical. They are human.
I've watched businesses spend six months debating a deck instead of fixing the problem. I've watched consultancies sell frameworks that gather dust. I've watched agencies deliver beautiful websites that do nothing to help people do their jobs. I've watched dev teams over-engineer systems nobody asked for.
And meanwhile, SMEs are running multi-million pound operations on spreadsheets, inboxes and heroic memory.
Not because they lack ambition. Because they lack access.
No internal tech team. No CTO. No one who can diagnose the real problem and actually deliver a fix. No time to step back and see clearly. No partner who tells them the truth. No access to the kind of capability that bigger firms take for granted.
That gap is why this company exists.
I built something different because SMEs deserve better. They move fast. They make decisions. They don't hide behind committees. They just need someone who can match that pace and build what they actually need.
My approach is simple: get in the room, understand the real problem, and build a working solution before anyone has time to write a specification document.
Working prototypes on day one. MVPs in a week. Systems tailored to your operation. No jargon. No theatre. No wasted effort.
If you can describe the problem, we can build the system.
Who we are
We are senior product, technology and operations people who have spent decades building and scaling complex systems.
We act as the SME equivalent of an internal CTO plus a high-performing delivery team.
We design and build the digital operating system your business should have had years ago. Fast. Tailored. Practical. Affordable.
Clarity + Speed + Capability.
Our combined expertise covers:
Product strategy and rapid build
Cloud architecture and modern engineering
AI-assisted development and automation
Operations and workflow optimisation
Data modelling and intelligent dashboards
Change, adoption and continuous improvement
We do not impose frameworks. We do not sell boilerplate processes. We do not gold-plate technology.
We amplify what already works inside your business and remove what slows you down.
How we work
Clarity before complexity
We cut through noise. We find what is really blocking you. Fast.
Build the smallest thing that creates real value
No bloat. No scope creep. Just the tool that moves the needle.
Show working prototypes on day one
We do not talk for weeks. We build. You see your system with your own data before spending anything meaningful.
Use AI safely and predictably
We use AI to move fast and keep costs down. But every system is shaped by experienced humans who understand your business - not just the technology.
Leave clients with capability that lasts
Every engagement leaves you with permanent improvement. Real tools. Real assets. Not documentation. Not theory.
Make transformation accessible, not intimidating
Our superpower isn't AI. It's making digital transformation accessible to businesses like yours.
What we believe
SMEs do not lack ambition. They lack access.
They have no CTO, no delivery team, no one who can translate their business into the systems they actually need.
That's the gap we fill.
AI + Humans = Practical transformation.
We give SMEs their own operating system so they can run their business with clarity, confidence and ease.
If your business is held together by good people compensating for bad systems, we fix that.
It is time SMEs had their own operating system.
That is what we build.